IMAGINATIC
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IMAGINATIC Film Production House
Crafting Commercials, Brand Films & High-Converting Video Content

Big-Brand Commercials.
Without Agency Bureaucracy.

TVCs, brand films, and digital campaigns — from concept to final master delivery, led directly by veteran commercial directors, DOPs, and storytellers.

National Scale
600+
TVC Productions
Experience
18+ Yrs
Directing Legacy
Agility
12 Days
Turnkey Delivery
Access
100%
Director Led

Turnkey Execution

Ideation, Production, & Post-Production

Proven Scale

18+ Years Directing National TVCs

Boutique Agility

Direct Access to Creative Decision Makers

Ashish Asthana on set with cinema camera
Direct Directorial Control
Ashish Asthana & Shailendra Tiwari

Trusted By Major National Financial Institutions & Tier-1 Brands

Bank of Baroda
TATA Mutual Fund
RuPay BoB Card
Motilal Oswal AMC
LIC Housing Finance
JioCinema / Hotstar
History Channel
Bank of Baroda
TATA Mutual Fund
RuPay BoB Card
WHY BRANDS PARTNER WITH US

Premium Quality. High ROI. Total Efficiency.

No unnecessary layers. No account-management maze. Your campaign goes directly to experienced creative and production leadership.

01

Direct Access to Top Talent

Work directly with creative decision-makers, bypassing middle-management account executives for faster, more effective collaboration.

02

Proven Brand Track Record

Extensive experience delivering impactful TVCs for leading brands such as Bank of Baroda, TATA Mutual Fund, RuPay, Motilal Oswal, and LIC.

03

Flexible Scale

Adaptable services for any need, from quick digital campaigns to multi-location national TVC shoots, with crew scaled precisely to your budget.

04

Transparent Budgeting

Ensuring maximum value appears on screen (lighting, cameras, locations, talent) rather than being absorbed by office overheads.

Ashish Asthana

Ashish Asthana

10+ Years of Narrative & Commercial Storytelling
Role:
Ad Maker, Creative Producer, Scriptwriter
Profile:

Ashish brings over a decade of rich experience spanning theatre, acting, film writing, and creative direction. His notable projects include co-producing Krispy Rishtey for JioCinema/Disney+ Hotstar and serving as Creative Producer for the upcoming thriller Tia (starring Darshan Kumar). He has also been associated with over 600 ad film productions, showcasing his versatility and deep understanding of commercial storytelling.

Jagat Bhushan Singh

20+ Years of Storytelling
Role:
Writer / Director / Business Head

Driving overall creative strategy, brand alignment, media execution, production scale, and client-business synergy across ad film commercial projects.

Strategic Leadership

Bridging creative ideation with business goals & budget optimization.

Project Management

Overseeing client pitching & stakeholder communication.

Creative Supervision

Ensuring visual consistency and production quality perfection.

Jagat Bhushan Singh
Shailendra Tiwari directing TVC

Shailendra Tiwari

Commercial Director & Screenwriter
18+ Years Directing National TVCs & High-End Campaigns

Shailendra brings nearly two decades of expertise, spanning commercials, TV shows, feature films, and documentaries, to every project.

Major Banking Campaigns: Directed campaigns for leading financial institutions including Bank of Baroda, TATA Mutual Fund, RuPay, Motilal Oswal, and LIC.
Screenwriter: Authored the screenplay for the feature film SP Chauhan (2019).
Documentary: Wrote for the History Channel's Swachh Bharat Mission documentary series.
THE SCRIPT ADVANTAGE

Why Storytelling Matters

A great ad film starts with an irresistible hook and cultural resonance — crafted by narrative screenwriters before the camera rolls.

Hook-Driven Writing

Hooks designed to retain audience attention within the first 3 seconds of digital play.

Emotional & Cultural Resonance

Native scriptwriting tailored for regional and pan-Indian audience sensibilities.

Seamless Technical Alignment

Scripts written with production feasibility, camera angles, and VFX integration in mind from Day 1.

PROVEN TRACK RECORD FOR NATIONAL BRANDS

Ad Film Portfolio Showcase — National Campaigns

Click on any film to watch directly or open in 4K on YouTube.

Bank of Baroda
2025 TVC
Bank of Baroda

Pradhan Mantri Vidyalaxmi Yojana (2025)

Written by Ashish Asthana
Directed by Shailendra Tiwari
RuPay BoB Card
COMMERCIAL
RuPay BoB Card

#AurKyaChahiye (Commercial 2024)

Written by Ashish Asthana
Directed by Shailendra Tiwari
Motilal Oswal
BRAND FILM
Motilal Oswal AMC

Children's Day Film (2024)

Written by Ashish Asthana
Directed by Shailendra Tiwari
Bank of Baroda Ek Khaas Dost
FESTIVE TVC
Bank of Baroda

'Ek Khaas Dost' (2024)

Written by Ashish Asthana
Creative Direction by Shailendra Tiwari
LIC Housing Finance
Diwali Film 2024
Written by Shailendra Tiwari
Music Video (2019)
Mujhe Yaad Hai
Directed by Shailendra Tiwari
Independent Film (2020)
Batohi
Directed by Shailendra Tiwari
600+ TVCs Archive
PA Media Ventures
Directorial Network
SCRIPT-TO-SCREEN EXECUTION

How We Turn Brand Briefs Into High-Converting Ad Films

From Concept to Final Master — Zero Creative Dilution.

Phase 1: Concept & Strategy (Days 1-3)

Script concepts, storyboards, and campaign angles aligned with your ROI goals.

Phase 2: Pre-Production & Casting (Days 4-7)

Location scouting, talent casting, camera rigs, and detailed shot lists are prepared.

Phase 3: Production Execution (On-Set)

Directing actors, meticulous lighting, and capturing cinematic footage on location.

Phase 4: Post-Production & Final Cut (Days 8-12)

Editing, DaVinci color grading, professional voiceovers, sound design, and broadcast delivery.

Single-Point Creative Control: Ensures your brand vision stays intact at every stage.
ARRI Lighting and Cameraman on set
PRODUCTION PACKAGES

Scalable Production Packages

Transparent Budgeting: Maximum value goes straight on screen, not into corporate overhead.

PERFORMANCE • DIGITAL-FIRST

Digital & Social Ads

Fast turnaround, high-converting digital-first ad campaigns tailored for YouTube, Instagram, and OTT platforms.

Get Digital Estimate →
MOST REQUESTED
NATIONAL SCALE • PRIME-TIME

National Broadcast TVC

Scale-ready production with top-tier DOPs, high-end cinema equipment, and full broadcast licensing.

Get National TVC Estimate →
NARRATIVE • STORY-DRIVEN

Brand Films & Corporate Narratives

High-concept storytelling for corporate identity, investor pitches, and anniversary campaigns.

Get Brand Film Estimate →
INTERACTIVE SCOPE BUILDER

Estimate Your Commercial Campaign

Configure your ad film parameters below and generate a tailored production scope to discuss directly with our directors.

Configured Campaign Scope
National Broadcast TVC • Multi-Location Cinema Unit
Estimated Production Cycle: 12–15 Days (5 Custom Deliverables)
CREATIVE NETWORK

Directorial Collaborators & Narrative Talent

Our network extends to highly skilled directors and writers, bringing diverse expertise and fresh perspectives to every project.

Edwin Quadros

Commercial & Digital Ad Film Director

Specializing in compelling visuals for brands across various digital platforms.

Instagram Profile →

Jagat Bhushan Singh

Writer/Director, Narrative Screenwriter

A creative force crafting engaging narratives and contributing to captivating screenplays.

IMDb Profile →

Rao Devender Singh

Television & Ad Film Director

Expert in directing high-quality content for television and impactful advertising campaigns.

IMDb Profile →
TECHNICAL MASTERY

Industry-Leading Cinematographers (DOPs)

Varun Sud (DOP)

Varun Sud (DOP)

Specialist in high-end commercial visual framing and lighting.

Instagram →
Alpesh Nagar (DOP)

Alpesh Nagar (DOP)

Expert in narrative visuals and brand storytelling cinematography.

Instagram →
Anik R. Verma (DOP)

Anik R. Verma (DOP)

Technical specialist in digital cinema cameras and dynamic movement.

Instagram →
Attar Singh Saini (DOP)

Attar Singh Saini (DOP)

Seasoned cinematographer with extensive commercial experience.

Instagram →
PROOF OF PRODUCTION CAPABILITY

Behind The Scenes Gallery

Live commercial film sets, cinema monitors, and director-actor rehearsals. Click any photo to expand.

RuPay Card Commercial Shoot
Palace Track Commercial Set
Outdoor Commercial Shoot
Sweet Shop Commercial Set
Atomos Shogun Monitor Feed
Creative Discussion on Set
Studio Lighting Setup
Director Monitor Feed
Production Crane Rig
Studio Lighting Setup
Outdoor Courtyard Shoot
Gimbal Operator
DIRECT LEADERSHIP CONTACTS

Let's Create Your Next Ad Campaign

Ready to elevate your brand's visual storytelling? Share your concept, deadline, or references.

Ashish Asthana
(Creative Head)
Jagat Bhushan Singh
(Business Head)
Base Location: Mumbai, Maharashtra, India

Send Campaign Brief

Direct dispatch to Ashish Asthana & Jagat Bhushan Singh.

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